PROJECT LIVE

PGL MIDLANDS

HOMEPAGE REDESIGN

BRIEF/

A COMPLETE OVERHAUL

I WAS BROUGHT IN TO PROVIDE A NEW SOLUTION PGL'S HOMEPAGE, COLLABORATING CLOSELY WITH THE SEO AGENCY TO ESTABLISH A COHERENT STRUCTURE AND FLOW FOR THE NEW PAGE. DISPLAYING THEIR BRAND ASSETS IN A BETTER WAY TO ENSURE CONSISTENCY ACROSS BOTH DIGITAL AND PRINT PLATFORMS. THE REDESIGNED PAGE AIMED TO CLEARLY ARTICULATE THEIR SERVICES AND ENHANCE USER EXPERIENCES ON BOTH MOBILE AND DESKTOP PLATFORMS.

THE PROCESS/

UNDERSTANDING MY PROCESS

FOLLOWING A STRUCTURED DESIGN PROCESS IS KEY TO ACHIEVING SUCCESSFUL OUTCOMES. IT ENSURES CLARITY, EFFICIENCY, AND A REFINED END PRODUCT. EXPLORE EACH STEP OF MY DESIGN PROCESS BELOW TO WITNESS HOW EACH PHASE CONTRIBUTES TO DELIVERING THOUGHTFUL AND EFFECTIVE DESIGN SOLUTIONS

CURRENT DESIGN

I HAD A DEEP DIVE INTO THE CURRENT DESIGN, THE ASSETS WORTH DEVELOPING ON AND THE OVERALL STRUCTURE OF THE PAGE. THE PAGE HAD FAR TOO MUCH CONTENT AND EACH SECTION NEEDED SOME SERIOUS ATTENTION.

INTERVIEWS WITH STAKEHOLDERS

THANKFULLY, THE CLIENT WAS REALLY HAPPY TO GET INVOLVED WITH THE PROCESS. AFTER SEVERAL DISCUSSIONS OVER THE VISION AND DIRECTION IT WAS CLEAR TO SEE WHERE TO TAKE THE DESIGN AND STYLE.

COMPETITOR ANALYSIS

FOR PGL TO STAND OUT ALONGSIDE OTHERS IN THE MARKET THE HOMEPAGE NEEDED SOME SERIOUS WORK, THE CURRENT PAGE TRIALED BEHIND OTHERS MASSIVELY, AN IMPROVED HERO SECTION WOULD HELP INSTANTLY.

DESIGN PROCESS/

A COMPLETE REVAMP

AFTER SEVERAL MEETINGS WITH THE CLIENT, PRESENTING COMPETITOR ANALYSIS, WIREFRAMES AND QA, THE FINAL DESIGN WAS COMPLETED.

VIEW WIREFRAME VIEW DESIGN

PROTOTYPES/

MOBILE. THEN DESKTOP.LIKE ALL MY PROJECTS, THEY ARE MOCKED UP AND PROTOTYPED BEFORE SENDING OVER TO THE DEVELOPMENT TEAM FOR BOTH MOBILE AND DESKTOP. IN MOST CASES (DEPENDING ON THE DATA AND DEMOGRAPHIC) MOBILE IS ALWAYS THE MAIN FOCUS.