In 2021, I joined Helping Hands as a UX/UI designer, taking on the sole responsibility for over 2.3 million annual site visitors. Collaborating with stakeholders, external SEO & UX agencies, and in-house developers, I built and implemented a design system for a site-wide re-template, resulting in an impressive 160% increase in mobile conversion and a 110% increase for desktop.
Following a promotion to UX manager, my role expanded to lead a growing team, aiming to further boost site-wide conversion rates and refine user journeys across channels like PPC and recruitment. My responsibilities also extended to projects involving chatbots, recruitment portals, and app conceptualisation.
I worked alongside uk partners such as Paultons Park, Go Ape, Go Henry & more to create eye catching co-branded campaign’s for our digital assets on the site. I also worked alongside the team to redesign key pages and journeys on the website.
My responsibilities included working alongside parters such as Disney, Universal, Sea-World and the Merlin Group to produce seasonal and/or event driven campaigns. Designing homepage creatives, landing pages, emails, social media assets and other onsite promotional assets for the marketing team.