PROJECT LIVE

LAYN CREATIVE

COMPLETE SITE DESIGN

BRIEF/

MINIMALISTIC. CLEAN. DARK.

THIS LONDON BASED CLIENT WANTED SOMETHING TO STAND OUT FROM OTHER DESIGN AGENCIES, BEING IN THE FIELD OF DESIGN THE CLIENT UNDERSTOOD HOW IMPORTANT A GOOD DESIGN IS. WITH THIS PROJECT WE AIMED TO CREATE SOMETHING NEW AND REFRESHING, QUESTIONING THE ‘PORTFOLIO’ NORM AT ALL TIMES TO BUILD SOMETHING BOLD TO FIT INTO A VERY COMPETITIVE MARKET. ONE OF THE BIGGEST CHALLENGES WITH THIS PROJECT WAS THE AGREED LACK OF COLOUR AND THE IDEA OF NOT USING ANY BUTTONS ON THE SITE.

THE FUNDAMENTAL CONCEPT OF THIS DESIGN WAS TO HAVE ALL SECTIONS TO CONFORM TO THE IDEA OF INDIVIDUAL ‘LANES’ TO MATCH HIS BRANDING AND PHILOSOPHY.

THE PROCESS/

UNDERSTANDING MY PROCESS

FOLLOWING A STRUCTURED DESIGN PROCESS IS KEY TO ACHIEVING SUCCESSFUL OUTCOMES. IT ENSURES CLARITY, EFFICIENCY, AND A REFINED END PRODUCT. EXPLORE EACH STEP OF MY DESIGN PROCESS BELOW TO WITNESS HOW EACH PHASE CONTRIBUTES TO DELIVERING THOUGHTFUL AND EFFECTIVE DESIGN SOLUTIONS

MOOD BOARDS

WORKING ALONGSIDE THE CLIENT, WE PUT TOGETHER SOME MOOD BOARDS IN MIRO. FROM THIS, I WAS QUICKLY ABLE TO SEE THE EXACT STYLE AND VISION FOR THE SITE. BY USING MIRO I WAS ABLE TO REFINE TYPOGRAPHY, COLOURS, STYLES AND LAYOUT. ALL OF WHICH CONTRIBUTED TO THE DESIGN.

COMPETITOR ANALYSIS

DUE TO LONDON BEING HEAVILY POPULATED WITH LOCAL & GLOBALLY DESGIN AGENCIES, FINDING A SOURCE OF INSPIRATION WASN’T HARD. EACH SITE HAD THIER OWN FLARE, CHARACTER AND STYLE, WHICH MADE THE ‘LAYN’ STYLE EASIER TO CREATE AS NOTHING COMPARED TO THE VISION IN MIND. UNDERSTANDING THE DIFFERENT JOURNEY FLOWS AND THE ONBOARDING OF EACH WAS USEFUL.

WORKSHOPS WITH THE STAKEHOLDER

DUE TO THE CLIENT BEING IN THE DESIGN INDUSTRY, HE WAS HAPPY TO JUMP INTO SESSIONS WITH ME TO BOUNCE IDEAS AROUND AND WORK COLLABORATIVELY THROUGHOUT. THIS MADE THE PROCESS MORE ENJOYABLE AND THE OVERALL DESIGN MORE EFFECTIVE.

DESIGN PROCESS/

THINKING OUTSIDE THE BOX

WITH THIS PROJECT WE TRIED TO TEST THE ‘NORM’ FOR PORTFOLIO WEBSITES, AND WANTED TO SEE WHAT WE COULD CREATE.

VIEW DESIGN

PROTOTYPES/

MOBILE. THEN DESKTOP.LIKE ALL MY PROJECTS, THEY ARE MOCKED UP AND PROTOTYPED BEFORE SENDING OVER TO THE DEVELOPMENT TEAM FOR BOTH MOBILE AND DESKTOP. IN MOST CASES (DEPENDING ON THE DATA AND DEMOGRAPHIC) MOBILE IS ALWAYS THE MAIN FOCUS.

VIEW MOBILE PROTOTYPE VIEW DESKTOP PROTOTYPE

CLIENT REVIEW/

“WORKING WITH KEIRAN WAS EASY, HIS COMMUNICATION MADE IT EFFORTLESS TO GET THE RESULTS WE WERE AFTER. HIS KNOWLEDGE AND INSIGHTS INTO THE INDUSTRY HELPED GUIDE OUR INITIAL IDEAS INTO A FULLY FUNCTIONAL WEBSITE. WE ARE VERY HAPPY WITH THE RESULTS AND LOOKING FORWARD TO THE FULL LAUNCH”

CHRIS LANE

FOUNDER - LAYN DESIGN